Category: Wunderbar Tips

Why Video Should Be Part of Your Communications & Marketing Strategy

Forbes called 2016 the “Year of Video Marketing” and many industry experts agree: The time to use videos as an effective communications tool to connect with your audience is now. With attention spans as short as never before and powerful screens with fast internet connections in almost every pocket, consumers have become accustomed to watching engaging clips on their devices…

Cross-Cultural Communication

In our globalized world it has become normal to work with colleagues from different ethnic and cultural backgrounds. Many have grown up, lived and/or worked in another country or continent. So organizations large and small are well advised to aid with the cross-cultural communication of their staff. But what if an organization doesn’t have the time and resources to hire a…

How to Prepare for a Media Interview

Media Interview? Great! Tomorrow? Help! Congratulations, you made it! You and/or your business will be in the media. The fact that you were contacted means a lot: You did many things right. Most people are excited at first and then comes the shock: What am I going to say? My career or business might suffer; the journalist might be mean or…